WSI 2018 Global Convention Agenda

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We will continue to provide you more information on the agenda for Global Convention as speakers and presentations are added. In the meantime, here is a day-by-day breakdown of the event to help you as you book your travels and accommodation.

 

Advanced Training Track: 

Advanced Analytics Professional

Eric Fettman is an analytics instructor and coach for E-Nor’s Analytics University online courses, customized enterprise training, and public workshops in major cities worldwide. Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is the developer of www.GoogleAnalyticsTest.com and coauthor of Google Analytics Breakthrough: From Zero to Business Impact. He earned a B.A. with high honors from Harvard University and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.

How can you get more out of your client’s data?

Analytics was one of the topics our network indicated they needed more in-depth training on. Most of you know the Google Analytics basics have started using Google Tag Manager and deliver reports to your clients. But when you start using more advanced configurations, the real business insights start to shine through.

Join Eric Fettman from E-Nor in a full-day, in-depth workshop, towards becoming a WSI Certified Advanced Analytics Professional, where he will guide you beyond the basic Google Analytics familiarity and further develop your skills for reporting real business outcomes.

What You Will Learn:

  • Hands-on product knowledge of Google Tag Manager, Google Analytics, and Google Data Studio
  • Overview of the benefits of tag management, how to implement, and beyond the basic GTM configurations
  • Advanced Google Analytics and leveraging forward-thinking data techniques to track meaningful business results
  • How to deliver actionable, cross-channel, data-informed business insights across the customer journey and using data visualization to deliver meaningful reports (Google Data Studio)

Conversion Optimization Certification

Martin Greif is a conversion expert, software executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for client success, driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base. Martin has driven conversion rates up for dozens of clients generating tens of millions of dollars in incremental revenue. His success stories range from changing one conversion barrier on a client site which generated an incremental $1,000,000 a year to help a small online retailer to increase their conversion rate by over 400%.  Whether big or small, Martin works to ensure his clients get the results they desire.

How much money are your clients losing with poorly performing websites and landing pages?

Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO).

Join Martin Greif, at the Global Convention Advanced Training Day on June 14, 2018, to work towards becoming a Certified Conversion Optimization Analyst. In this full-day session, Martin will help you to improve conversions by applying “The Matrix” methodology to your client’s website. The Matrix is a framework for understanding website audiences from a user-centered design perspective and ensures that you will consistently get more of the right people through the right activities in the right order.

What You Will Learn:

  • The basics of conversion rate optimization
  • How to uncover the Seven Deadly Sins of Landing Pages
  • How to segment your online audience into mission-critical roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision-making steps (awareness, interest, desire, action)
  • A process for creating user-centered websites
  • A process to create ongoing optimization test